Here’s the rub: We have never in the history of humankind been more spoiled for skincare options. But unless you’re a dermatologist or extremely devoted to label-gazing, that has only complicated things. More choice isn’t always the path to skin nirvana but can lead us down a road to overwhelm, over-consumption and over-use of actives.
“Our skin is part of what makes us unique – there is no one-size-fits-all,” says Dr Deb Cohen-Jones, a medical practitioner who co-founded the online prescription service The Secret Skincare
