In Candace Nelson’s experience, sometimes baking isn’t about the perfect swirl of buttercream frosting. It is also about a solid business plan.
“Never underestimate the value of any opportunity,” Candace says. “You can change the course of your life with a single connection.” That “say yes” approach is how she built her Los Angeles, California-based Sprinkles cupcake bakery into a global brand that counts Barbra Streisand, Katie Holmes, and Oprah as super fans.
In her new book, Sweet Success: A Simple Recipe to Turn Your Passion into Profit, she practically lays out the steps to consider before starting a business from your passion. While her book features a fluffy and tender red velvet cupcake on the cover, it is by no means full of fluffy advice. The basis of this book—and her work at Sprinkles—is that, in reality, a good product, even a delicious cupcake that can double as a cover model for a book, isn’t all it takes.
