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    Michael Phillips: Immersive video exhibits: Pro or con? What clues does ‘Mozart Immersive’ give about the future of entertainment?

    CHICAGO — We live in “the experience culture.” That’s what David Barbour calls it. He’s editor-in-chief of Lighting & Sound America, the monthly trade publication of the entertainment technology industry. Barbour sees no more conspicuous example of that culture, and our ever-theme-parkier menu of experiences for a price, than the multi-projection exhibits like “Immersive Van Gogh,” one of many ...
    by Michael Phillips, Chicago Tribune Mar 20, 2023 4 minutes
    Moving digital images at Lighthouse ArtSpace as the "Immersive Van Gogh" exhibit is previewed in Chicago on Feb. 9, 2021.

    CHICAGO — We live in “the experience culture.”

    That’s what David Barbour calls it. He’s editor-in-chief of Lighting & Sound America, the monthly trade publication of the entertainment technology industry. Barbour sees no more conspicuous example of that culture, and our ever-theme-parkier menu of experiences for a price, than the multi-projection exhibits like “Immersive Van Gogh,” one of many Van Gogh attractions now playing around the world. Audiences pay their money for a bone-dry swim in an ocean of digital projections and swirly images from famous paintings accustomed to being still.

    “Immersive Van Gogh” recently concluded a two-year run engagement at Chicago’s shrewdly renovated and reconfigured Germania Club Building, built in 1889 and located in Old Town. More than 650,000 people paid to see that exhibit. Now

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