“An iPod, a phone, an internet communicator…
An iPod, a phone – are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone.”
Ever since 2007, when Steve Jobs got on stage, uttered those words, and changed the history of his company yet again, the iPhone has sat right at the heart of Apple’s now multi-trillion-dollar empire. Year after year, the company rolls out the latest model offering various feature improvements. Year after year consumers flock to buy it. Or do they?
Sixteen years after the iPhone launched, there are certainly a lot of Apple smartphones in the world. In the statement accompanying Apple’s first earnings report of 2023, which covers the last three months of 2022, chief executive officer (CEO) Tim Cook said:
“During the December quarter, we achieved a major milestone and are excited to report that we now
