Our relationship with ageing is often adversarial — ageing is seen as something that we must ‘fight’ or ‘combat’.
In 2021, the anti-ageing industry generated $60 billion worldwide, and that’s predicted to double by 2030. Many of the creams, serums, and procedures that are marketed, focus on women.
The wording on these advertising for these products can send a subtle message that ageing is connected to fear and shame. We are often told that we need to pull, tuck, and smooth our skin and bodies.
But what if we could reframe
