In arecent trawl through an emailshot list of newly-published books, a number of vivid descriptors leapt off the screen, such as ‘breathless’, ‘mesmerising’, ‘fearless’, ‘haunting’, ‘masterful’, ‘captivating’ – even ‘incredible’.
Of course I knew that all these words were meant to tell me I should dash helter-skelter to the nearest bookshop and splash my cash because I was missing something. I didn’t, but that’s how they came across.
It makes me wonder whether the marketing departments of the various publishers involved ever do a