‘There is lots of talk and no action’: designer Amy Powney’s quest to make sustainability more than just a buzzword

It is not every luxury fashion designer who invites the Uruguayan sheep farmer who supplies the wool for their collection to their east London studio to see the finished product. But Amy Powney is not every luxury fashion designer – and a new film charting her 18-month journey to make a fully sustainable collection shows that in spades.

Fashion Reimagined follows Powney, the owner and creative director of hip British label Mother of Pearl, as she tries to create garments that – bear with me – are organic, traceable, socially responsible and considerate of animal welfare; produced in the smallest geographic region possible; and using minimal water and chemicals as well as being nice to wear. Spoiler alert: it is not easy.