Kit Willow A winning formula
In the world of fashion, it’s rare that everyone wins. The thirst for fast fashion often means that while the consumer may think they’ve “grabbed a bargain”, further down the line those cheap garments have cost a lot to both maker and Mother Earth.
But according to one of Australia’s bravest sustainable fashion designers, Kit Willow, we are finally starting to turn a corner in the fashion industry’s war on the planet. Alongside a new wave of brands, Willow is reshaping the industry with ethical models and clever sustainable fabrics, heralding a new era of shopping in which everyone benefits.
Endings and beginnings
Willow is something of a warrior in the Australian fashion industry. Like the clothes she designs, her story is one of resilience, power and reinvention.
At just 23 years old, Willow began her eponymous clothing line with a small collection of lingerie. The brand quickly gained a cult following and expanded into ready-to-wear. By 2011, eight years after the brand’s launch, Willow sold a controlling
