How one studio is reverse engineering a video game using TikTok

Whether it's a hit TV show like HBO's "The Last of Us" or an interactive theme park land like Universal Studios' Super Nintendo World, video games are ripe for adaptation and reinterpretation.

But what if the game isn't established IP? What if the game hasn't even been released yet?

With "Ashfall," Liithos Chief Executive and founder Michael Mumbauer and VP of Creative John Garvin (who wrote and created the game) are banking on their characters and immersive world being strong enough to draw fans before any game-play. First, through a five-episode TikTok show that ended Sunday,