SHE didn’t sing any new songs, her outfit and performance were tame by her usual standards and she wasn’t even paid for doing the gig.
Yet, in less than 15 minutes, Rihanna showed just why she’s one of the world’s savviest businesswomen with her Super Bowl halftime show performance.
RiRi had more on her mind than trilling out a tune at the widely watched sporting spectacle. She promoted her beauty and lingerie brands when she blotted her face delicately with makeup from her Fenty Beauty line halfway through her 13-minute mini concert.
Her dancers were all decked out in items from her Savage X Fenty line and the company later sent out
