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he rise of “big data” – huge data sets that can be mined by computers to reveal patterns and trends – has spooked the little guy, says Frances An. Traditional market researchers fear their stock-in-trade may soon be redundant. And
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he rise of “big data” – huge data sets that can be mined by computers to reveal patterns and trends – has spooked the little guy, says Frances An. Traditional market researchers fear their stock-in-trade may soon be redundant. And
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