Sitting under the glaring spotlight, Gong Xinsun, Secretary of the Communist Party of China (CPC) Liufang Township Committee in east China’s Jiangxi Province, waved at the camera as he launched into a sixhour-long e-commerce live-streaming marathon to sell bean-made products. Gong and his two cohosts talked nonstop, yelling “Buy it now!” all night long. They raked in 1,000 orders, a solid outcome.
This tiny snippet from Liufang, Hukou County of Jiujiang City, where people’s lives center on several kinds of beans—from growing to processing and selling them, exemplifies the bigger picture of China’s rural revitalization strategy, which makes e-commerce undertakings, like the one in Liufang,
