A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

LOS ANGELES In a move that could cause certain members of the East Coast literati to lose their minds, the New York book scene is about to take up residence in Santa Monica, California.

OK, maybe not the entire scene but certainly a very big player: On Feb. 18, Zibby Owens is opening her first bookstore, Zibby's Bookshop.

In less than four years, Owens' wildly successful, award-winning podcast, "Moms Don't Have Time to Read Books," has made her one of New York's most highly praised (and desperately sought after) bookfluencers. And this is not a side gig.

Unlike Oprah, Jenna Bush Hager, Reese Witherspoon or other celebrities who used their clout to anoint certain authors through must-read lists and book clubs, Owens had no platform before she created one, solely out of books and 30-minute author interviews (and, it must be said, unlimited funds).

Stepping into the gap between Oprah and the A-listers and Colleen Hoover and BookTok, Owens is now not so much a podcaster as she is an ecosystem, the center of an ever-widening Zibby-branded media empire that includes seven podcasts, a magazine, a book club, classes, retreats and, beginning this year, a publishing company.

This month, she is settling bricks-and-mortar roots not on the Upper East Side of Manhattan but on the Westside of Los Angeles.

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