The Atlantic

What Nikki Haley Can Learn From Carly Fiorina

Lessons in how a woman can campaign against Trump
Source: Kevin Lamarque / Reuters

Nikki Haley is running for president. She is the former U.S. ambassador to the United Nations and the former governor of South Carolina. She is a savvy communicator and conservative. And she is a woman.

In 2023, thank goodness, Haley’s candidacy will not be defined by her sex—a credit to all the women who have run before and toppled expectations. And yet, Haley is the only woman to enter the 2024 presidential race so far, and that might remain the case. The fact of her sex will create opportunities and pitfalls—especially when it comes to the question of how she campaigns against the Republican front-runner, Donald Trump.

I saw a version of this dynamic play out eight years ago, when I ran Carly Fiorina’s presidential campaign. Our biggest hurdle was getting attention in a crowded field of 16 other Republican candidates, all of whom

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