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    Commentary: What WWE and pro wrestling could teach struggling media companies

    World Wrestling Entertainment’s “Monday Night RAW,” the longest running weekly episodic TV show in the U.S., just celebrated its 30th anniversary. Whatever you might think about the world of professional wrestling and outdated stereotypes like “it’s fake,” that kind of longevity should be instructive to the media institutions struggling for audience retention and cultural relevancy. In recent ...
    by Kurt Bardella, Los Angeles Times Feb 03, 2023 3 minutes
    Roman Reigns and Kevin Owens wrestle during the WWE and Universal Championship match, during the WWE Royal Rumble event at the Alamodome on Jan. 28, 2023, in San Antonio, Texas.

    World Wrestling Entertainment’s “Monday Night RAW,” the longest running weekly episodic TV show in the U.S., just celebrated its 30th anniversary.

    Whatever you might think about the world of professional wrestling and outdated stereotypes like “it’s fake,” that kind of longevity should be instructive to the media institutions struggling for audience retention and cultural relevancy.

    In recent weeks, legacy media companies have been bombarded with a series of brutal benchmarks. “CNN Just Suffered Its Worst Ratings

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