The hospitality sector is worth billions of dollars annually to African economies, supporting millions of people across the continent. Over the last few decades, safari businesses have evolved into social enterprises, providing vital support to community empowerment and conservation programmes — indeed, in many cases revenue from tourism is the primary source of income for the area's inhabitants.
Most safari operators now contribute in some way to environmental programmes such as anti-poaching, wildlife conservation and reforestation, and social campaigns such as education and healthcare are also high priorities
Some have gone beyond building and funding schools, overseeing a diverse array of projects ranging from the creation of community farms through to schemes to tackle the status of women and protect vulnerable children.
So, if you've ever wondered if your safari makes a difference, rest assured: by going on holiday in Africa you will be helping some truly remarkable initiatives that are transforming lives, protecting wildlife and preserving fragile environments.
Most companies share their activities on their websites, so check them out before you