Los Angeles Times

George Skelton: How do you win voters over on gun control? Meet them where they are — in front of the TV

Gavin Newsom holds up a list of talking points from past mass shootings, including notes from the VTA shooting in San Jose, at the reunification center in Half Moon Bay, Calif., on Tuesday, Jan. 24, 2023.

SACRAMENTO, Calif. — It is very rare that anything monumental gets done in America's political system without strong public support. That's certainly the case with gun control.

The emphasis here is on strong support.

What we need to attain that is a hefty gun safety TV ad campaign.

Polls have consistently shown that the vast majority of citizens support gun control — but not strongly enough to force meaningful bills through Congress, such as requiring universal background checks and banning assault weapons, particularly their high-capacity magazines.

It's not at the top of voters'

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