SOME HAVE questioned if TikTok’s naming deal with the competition is a token add-on to the sponsorship of the men’s event and a few worry what the expectations are of athletes. So we asked Harley O’Dell, sports marketing lead for TikTok EU, about ambitions in the women’s game.
What constitutes long-term success?
“For us, building on the massive interest in rugby content on the platform, helping fans discover and
