Macworld

To beat Google in the speaker war, Apple needs to deploy its secret mini weapon

Apple tends not to be a first mover when it comes to new technologies, which often leads to the popular phenomenon of pundits declaring that the company “needs” to make such-and-such a product. But the real issue when it comes to Apple’s devices is that it often seems like the company dips its toe in the waters of a new product category…then quickly pulls back as it feels the icy waters.

Perhaps the best example in recent years is the HomePod. Smart speakers were a category Apple entered well after other companies like Amazon. Apple discontinued the  three years after its first release, replacing it with the cheaper .

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