Artificial intelligence (AI) is being touted as an effective human resource management (HRM) tool. AI deployments in HRM issues such as recruitment and selection are becoming increasingly widespread and have drastically reduced the time and cost of performing these functions. AI's potential usefulness as a tool to improve and transform HRM strategy and performance is being increasingly recognised not only in developed countries, but also in the Global South.
While many AI-based tools used in HRM in the Global South have been developed in Global North countries, it is encouraging to note that a number of high-profile, Global South-based HRM companies with AI capabilities have emerged. For instance, the Chilean company Artificial Intelligence Recruitment Assistant (AIRA), which was identified by Forbes as among the ten most customer-focused companies in South America, publishes vacancy announcements in. It also conducts video interviews with applicants. Factors such as attention levels and facial expressions are converted into numbers. After all these processes are completed, human recruiters conduct in-depth interviews with the highest-ranked candidates.
