COMMENT
A GENERATION ago it was difficult to find outdoor clothing for women. They dreamed of jackets that didn’t have arms so long they flapped in the wind, for clothing designed for bodies with boobs and curving hips.
When women’s kit did start to slowly–glacially–emerge from design studios and into outdoors shops, it was pink. Maybe sometimes just a subtle flower detail. Why? Perhaps to reassure you that even if you’re sweating up your fifth