Never underestimate the power of a first impression. That’s the mantra of stylist Amy Bowe, who has built a hugely successful business based on the seductive art of creating interiors with instant appeal.
Amy and her business partner, Monica Willis, run South Coast Property Styling from an office in Berry in the Shoalhaven region of the NSW south coast. Their bread-and-butter trade is staging houses for the property market, bringing in furniture, props and artworks to inject a little wow factor into interiors so the homes have instant appeal to prospective buyers during inspections. They swoop in with their truck full of everything from beds and linen to paintings, lamps and the occasional artfully placed cookbook to transform the mundane into the memorable for the all-important photo shoot and inspection period. Some buyers are so charmed by their work that they negotiate with the vendors to