LONDON
BEAUTY ETHOS
A melting pot of cultures, London is a beauty mecca and the home of so many trends. Grunge, punk and ’90s heroin chic all started here, thanks in part to OG supermodel Kate Moss (daughter Lila has now taken the baton as London It-girl). “Anything goes in London,” says Trinny Woodall, founder of Trinny London. “That’s the joy of it. There is the freedom to express yourself.”
ROUTINE
“It varies a lot from where you live,” adds Woodall. “The East London girl is carefree and chilled, [while the] West London girl is a bit more international and a little more polished – she wears a bit more makeup.”
