With scant viewing for its TV return, what’s next for the Golden Globes?
LOS ANGELES — America did not miss the Golden Globe Awards.
After one-year hiatus, the ceremony televised Tuesday on NBC averaged 6.25 million viewers according to Nielsen data. The figure is down 10% from 2021, when 6.9 million viewers watched the event presented by the Hollywood Foreign Press Association. The show drew nearly 19 million viewers as recently as 2019.
NBC did not air The Golden Globes last year after a February 2021 Los Angeles Times investigation raised concerns about the HFPA’s ethics and financial practices and revealed that not one of its then-87 members was Black.
The show’s organizers now have the opportunity to shop the franchise to other outlets, and NBC must decide whether the show provides value to its broadcast
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