It wasn’t the flrst car motto, but it certainly was among the most memorable: “Ask the Man Who Owns One” went beyond a seasonal sales campaign. It eased into slogan status, then became the absolute motto of the Packard Motor Car Co. Its longevity is still upheld by Packard collectors who proudly fiash the “all Packard” phrase in signage and bounce it around in conversations with friend and visitor.
It took the status of motto due to the gruffness of car, if knew so much.