Esquire Singapore

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It's hard to believe that (G)I-DLE has only had a four-year hold on the K-pop industry. Perhaps it has to do with the phenomenal success the South Korean idol group initially came into when they stepped into the limelight with ‘Latata’, a song that rose to top music charts when it was first released in 2018. Yet unusual as it was for a debut song, Soyeon, Miyeon, Minnie, Yuqi and Shuhua seem to have no qualms about pushing themselves to their limits, giving their all over the past few years since.

But as the quintet dials in for their Zoom call with me from Seoul casually clad and assuredly seated, it's clear that this no-holdsbarred approach lends a necessary precursor to standing up for what they believe in most: remaining true to their present selves. “It's hard to define or give (G)I-DLE a specific identity because every

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