Your Pregnancy

Smart start

Every parent wants to help their baby develop into a talented little person and help them reach their full potential in life! While your baby has been born with a pre-determined set of genetics, her brain is very immature at birth which means that she is open to every growth opportunity that comes her way. The experiences you offer your baby determine how her genes are expressed, so now is the time to make sure her early experiences are optimised for healthy brain development.

Here’s how it works: After birth, your baby’s brain undergoes a process of wiring and rewiring. Her brain will recognise what her

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