Msafiri Magazine

HOW TO MAKE YOUR BUSINESS PROFITABLE IN 2021

PART 2 RECOVERY STRATEGIES FOR SMES

Q Since the onset of the coronavirus pandemic, what are the biggest challenges SMEs have had to deal with?

Many businesses, especially SMEs, were really affected by emergency measures put in place by the Kenyan government to fight the pandemic, particularly the locking down of the country. Businesses that operate at night as well as across cities and towns were heavily impacted, which affected many other businesses directly and indirectly. Many businesses suffered huge losses due to their inability to meet operational expenses. The complete shutting down of some operations, especially those in tourism

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