In case you’ve been living under a rock, that’s the Nvidia GeForce RTX 4080 16GB, and the AMD Radeon RX 7900 XT and 7900 XTX. The GeForce card is priced at $1,200, while the AMD boards are $899 and $999 respectively. Of course, those are MSRPs, rather than real-world street prices.
Recent history has seen prices of pretty much all GPUs outstrip any MSRP.