Hemmings Classic Car

Impulse Buy

Brad Shawger was like most other 18-year-olds looking for cheap transportation as his first car. Unlike most other 18-year-olds, he landed on an Isuzu Impulse. It’s probably safe to say many of you have never even heard of the Impulse, let alone seen one in the metal. Designed by Giorgetto Giugiaro (famous for the first-generation Volks wagen Golf and BMW M1, among many others), it was an important car stylistically, and quite a reach for the Japanese car manufacturer best known for making trucks.

The Impulse—a replacement for the handsome Isuzu 117 Coupe (also a Giugiaro design) that was never sold in the U.S.—owed its existence to the mundane Isuzu Gemini, itself an adaptation of the Opel Kadett, or General Motors’ T-car. Launched in South America in 1973, the T-car platform was first sold in the U.S. as the Chevrolet Chevette for the 1976 model year, and quickly became a huge seller for GM and Chevrolet.

The Impulse started out as the final ace in Giugiaro’s ’70s-production-based

You’re reading a preview, subscribe to read more.

More from Hemmings Classic Car

Hemmings Classic Car7 min read
1965-’66 Ford Mustang
In August 2023, Ford pulled the wraps off a new performance Mustang GTD, designed to fit global GT3 racing categories. It would pit the famed nameplate squarely against other storied performance cars: BMW M4, Chevrolet Corvette Z06R, Ferrari 296, Por
Hemmings Classic Car2 min read
Hemmings Classic Car
Jonathan Shaw, President  Matthew Boice, Senior Vice President of Media Douglas R. Glad, Head of Content  Dan Stoner, Creative Director  Matthew Litwin, Editor, Hemmings Classic Car Jerry Pitt, Managing Editor Evan Perkins, Director of Digital Conten
Hemmings Classic Car3 min read
What the …?
AT AGE 10 I became interested in thermodynamics. This resulted in early experiments that involved ¾-inch galvanized pipe, lady finger firecrackers, and marbles. I won’t go into details, but my research abruptly ended when my cousin, Jay, attempted to

Related Books & Audiobooks