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  • Los Angeles Times

    'Avatar: The Way of Water' won't save movie theaters. But here's how it can help

    LOS ANGELES — How much pressure is there on "Avatar: The Way of Water" to perform at the box office as it arrives in movie theaters this weekend? Think of what James Cameron's submarine endured while exploring the wreckage of the Titanic at the bottom of the ocean. In other words, a lot. For the Oscar-winning director, the new film hitting theaters this week is the realization of five years of ...
    by Ryan Faughnder, Los Angeles Times Dec 15, 2022 6 minutes
    Tuk in "Avatar: The Way of Water."

    LOS ANGELES — How much pressure is there on "Avatar: The Way of Water" to perform at the box office as it arrives in movie theaters this weekend?

    Think of what James Cameron's submarine endured while exploring the wreckage of the Titanic at the bottom of the ocean. In other words, a lot.

    For the Oscar-winning director, the new film hitting theaters this week is the realization of five years of production — much of it underwater — and special effects work, coming 13 years after the first "Avatar" set a new standard for blockbusters. For the Walt Disney Co., it's a revival of what the Burbank entertainment titan hopes will be a long-lasting blockbuster franchise.

    And for movie theater owners, it's a much-needed thirst quencher after a severe dry spell in terms of ticket sales.

    A paltry release slate has hampered the box office recovery after high hopes earlier this year.

    The last major all-audience

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