The individuals featured here are by no means a comprehensive list of the leadership of the extraordinary Swiss watch industry. None of them are the creators of the brands they helm, yet every one of them has guided their maison’s future with incredible deftness of touch, courage and bravado. As such, they are simply — in our view — the leaders who have done the most this year to advance the culture of horology, and their contributions to the success of our industry are of huge significance. From the multiple perspectives of brand building, brand renewal, ethics, events, “product creation” and collaborations, this is Revolution’s power list of the most energetic CEOs of the Swiss watch industry in 2022.
RAYNALD AESCHLIMANN, OMEGA
One of the leading forces in the creation of the cultural phenomenon that rocked the world so seismically this year is none other than the immensely capable Raynald Aeschlimann. I recall messaging Aeschlimann videos of the lines forming around street corners and stretching into the kilometers just before the launch of the incredible MoonSwatch. Of course, one of the primary questions posed by pundits this year upon the announcement of the collaboration was, “Will the creation of the MoonSwatch negatively affect the Omega Speedmaster, because it is so much more accessible in price?” Quite a few self-anointed authority figures raised their eyebrows as they asked this. But now that the smoke has cleared, they have been proven decidedly wrong. Because the introduction of the MoonSwatch actually helped
