COME FIND YOURSELF HURAINA TŌ MATA
When Lisa Campbell, Strategic Communications Manager at the Horowhenua District Council rang me to share the story of her team’s latest marketing campaign re-positioning Horowhenua as a worthy travel destination, she was absolutely fizzing with delight. I could hear in her voice just how enthralled she was by what a small marketing team from an off-the-track territory on the West Coast of the North Island could achieve through grit, determination and a love for their home.
In October 2022, Lisa and her team successfully launched a destination brand, website and marketing campaign that she says “has us all proud as
