NZ Marketing

Sarah Kearney of The Warehouse Group

HORSE’S MOUTH BROUGHT TO YOU BY

ON LEARNING THE SKILLS TO LEAD A DIGITAL TRANSFORMATION

Before The Warehouse Group (TWG) I was based in Singapore working for the Alibaba Group as Senior Vice President for the South East Asia region. That’s where I really deepened my knowledge in the digital space. I was looking after the optimisation and conversion for the site, across seven markets, building a strategy around apps. It was my bootcamp into digital.

I had the absolute fortunate opportunity to be taken under the wing one of the execs who taught me much of what I know. I

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing4 min read
Lucky You!
John Wanamaker (1838-1922) is regarded as a marketing pioneer. A hugely successful Philadelphia-based retail merchant, he’s lauded by marketers both for developing the modern concept of the department store and for his prodigious use of advertising t
NZ Marketing9 min read
Keeping It Local
There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre
NZ Marketing2 min read
CHARM BY NAME, charming By Nature
I feel positive about the opportunities that’ll be presented to agencies like Charm in the coming months. Charm continues to remain steadfast in its dedication to excellence for our clients, and each other. We’re not unique in the challenges we face

Related Books & Audiobooks