iPad & iPhone User

Apple’s holiday iPhone shortage is a symptom of a much larger problem

Apple is a bit like Superman. Wait, wait, hear me out. Sure, it only gets a chunk of its power from the yellow sun (thanks, solar), and maybe not even its rumoured smart glasses could disguise it as Clark Kent, but the company certainly isn’t short on superpowers: selling hundreds of millions of dollars worth of products, commanding a prominent position in multiple technology markets, able to leap tall buildings in a single bound, etc.

But just as Superman has his kryptonite, Apple too has one large

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