Advent calendars, explained: Where they came from and why they're everywhere now
What started as a Christmas countdown has increasingly become a retail opportunity. While Advent calendars have evolved over the centuries, they still accomplish some of their original objectives.
by Rachel Treisman
Dec 11, 2022
4 minutes
Happy Advent calendar season to all who observe.
For decades, many Americans have celebrated the 24 days until Christmas with the classic countdown calendars, opening little doors or drawers to reveal a small treat — traditionally a Bible verse, a toy or a piece of chocolate.
But companies are getting increasingly creative, meaning there's a much wider variety of Advent goodies to choose from these days.
Wine, makeup, jam, beef jerky, jewelry, pet treats, socks, skin care, hot sauce, candles, tea bags and Pokémon pieces are just some of this year's possibilities. There are also virtual calendars that offer new , games and each day.
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