I have fond memories of Eley Olympic Blues. The name has a long history since they originally launched as Eley’s premium Olympic Trap cartridge. I recall meeting Jackie Stewart (now Sir Jackie) in the early 1980s when he was an ambassador for Eley clay cartridges and used them in serious competition. I met him at the Sealand Shooting Ground during the Rolex Grand Prix, which he was instrumental in promoting way back when 1⅛oz (32g) shot loads were used for Olympic Trap competitions. Jackie, wearing his signature cap, was also featured on Eley clay cartridge cartons and promotional material.
They were called the Olympic Trap Blue in promotional material, with ‘Blue’ reflecting the case colour. The word ‘Blue’ was printed on the cartridges, but with the word ‘Trap’ removed. This reflected what many keen users called this cartridge anyway — “Four boxes of Eley Blues, please,” was a common request when buying cartridges.
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Eley Olympic Blues are no longer promoted as a premium cartridge for Olympic Trap shooting, with Eley introducing VIP, Gold, Superb and Titanium cartridges into their premium trap cartridge range.