Sustainability has risen to the top of the economic agenda globally as consumers become more focused on reducing their carbon footprint. According to a global consumer survey commissioned by Mastercard, consumers demand that brands be more sustainable. In Africa, 9 in 10 people said that they're willing to take individual action to combat environmental and sustainability issues.
Among the many actions that can help, reforestation is widely considered to be one of the most impactful and cost-effective ways to positively counteract climate change. This has also informed our sustainability agenda, and in 2020, Mastercard launched the Priceless
