During the Fifties, Chrysler’s marketing department observed that more women were taking an interest in automobiles. Aside from the type of car, their opinions on which color car to buy were becoming part of the decision-making process. As a result, Chrysler built two show cars in 1954, named Le Comte and La Comtesse.
Each concept was developed from the division’s Newport hardtop body and given a clear plastic roof over the passenger compartment. While the Le Comte was designed using masculine colors, the La Comtesse was painted Dusty Rose and Pigeon Grey to convey femininity. Favorable responses from the automotive press encouraged Chrysler to continue development of the La Comtesse concept in an attempt to make a connection with female customers.
From the Chrysler La Comtesse concept came the Dodge La Femme. It was unveiled in 1955 as a “spring special” version of the division’s Custom Royal Lancer two-door hardtop. Its exterior was painted an attractive two-tone
