KTM CEO STEFAN Pierer’s private holding company Pierer Mobility has acquired a 25.1 percent stake in MV Agusta Motor S.p.A. MV Agusta has been entirely Russian-owned since Timur Sardarov, now 40, completed his family’s acquisition of the historic Italian brand in September 2019. Up to that point he was believed to have invested almost 100 million euros in acquiring full control of MV – which he achieved just in time to have to grapple with the effects of the pandemic. I sat down with Timur Sardarov at the end of a long day at the EICMA show to do a bit of digging.
You’ve sold 25.1 percent of MV Agusta to KTM - or is that really to Pierer Industrie, which would mean Stefan Pierer personally?
The shares have been acquired by KTM, but we didn’t sell them outright – the money we raised from that all goes back into the business in order to recapitalise it. I’m not just selling off a slice of the MV Agusta company, it’s more a question of establishing a partnership with KTM as a company and Stefan Pierer
