‘From next year, I would say our whole range could be considered new’
During a recent visit to the MV Agusta factory on the banks of Lake Varese in northern Italy, we had an opportunity to chat with MV Agusta’s Russian-born CEO, Timur Sardarov. Here are the excerpts from that interview
THE FORMER LONDON-BASED international businessman who now lives in Italy took over MV Agusta in December 2018 from the Castiglioni family as once again the historic brand faced financial uncertainty. Over the last few years, there has been a clear injection of cash and urgency, as MV Agusta have stepped up their game, delivering more new models than ever before. As we face the uncertainty of the current COVID-19 pandemic, we managed to grab half an hour of Sardarov’s precious time.
Thank you for taking time to chat with us. We appreciate you must be really busy. Since you took over MV in December 2018, has the journey been what you expected?
It was tough. I thought it would be easier, but it would be much better if COVID hadn’t come. The company would be stable a bit earlier, but still we have surprisingly recovered for the first time in the history of MV Agusta. We have stable production, finance, and stable plans — the company structure is proper
