WO MONTHS AGO, Pharrell Williams sold a massive stockpile of personal belongings, including the Audemars Piguet Royal Oak skeletonised perpetual calendar he wore in his 2004 video and a Lorraine Schwartz 18-carat yellowgold pinkie ring set with a 23.7-carat sapphire. And that was just the start. The auction, dubbed Son of a Pharaoh, officially launched the latest venture from the multi-hyphenate superstar: Joopiter, a new auction site aimed at a crowd that appreciates a diamondencrusted NERD belt buckle but expects the type of white-glove service found at old-guard
