Peter Crouch knows all too well how easy it is to sidestep important conversations for banter or simply put on a brave face, especially for men.
“I’m from that old-school environment and I’ve still got work to do,” says the 41-year-old former England footballer, who has four children with wife Abbey Clancy. “But what I have been doing is just starting conversations with people that I know are struggling and with my friends.”
According to researchers, nearly half of men say they cried alone in the previous month, something Peter is hoping to change with L’Oréal Paris Men Expert’s Be a Wingman campaign, which is challenging