Sarah Edmonds
is an arts marketing consultant working for Art Cotswoid Gallery and Pegasus Art. Sarah studied a short course at the Slade School of Fine Art and has a degree from the Chartered Institute of Marketing; www.sarahedmonds-marketing.com
Putting a price on your work can present a real challenge.There are so many factors to consider: your time, cost of materials, market forces, gallery commissions, framing and much more - all of which we will explore in this article. The aim should be to build a solid and sustainable pricing strategy that instils confidence in yourself and your buyers. By removing some of the emotional connection to the work and developing a more commercial mindset, you’ll be on track to make clear decisions.
Pricing your artwork fairly and consistently will make you more credible as a professional artist. If you’re in it for the long game, it’s important to be strategic and
