Iceland tells tourists it's like an alien planet. A NASA scientist agrees
"Iceland. Better than space." That's the new tagline from Iceland's tourism board. We asked the head of Visit Iceland why her country might have an edge over space — and consulted NASA as well.
by Bill Chappell
Nov 18, 2022
3 minutes
Iceland is like Mars — if the Red Planet had hot tubs. That's the cheeky idea behind a new pitch from Iceland's tourism board, which says people don't need a spaceship to see otherworldly sights like red rocks, black sand and subglacial volcanoes. Plus, they note, oxygen is abundant in Iceland.
To drive home the message, they launched a promo video and a space billboard with the tagline, "Iceland. Better than space."
Space tourism has been for years now. But people
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