70 years on, what significance does the Les Paul have for you and the Gibson company today?
“You know, it’s interesting, when you look at iconic brands over time, they always trace back to an iconic product. And if you think about Levi’s, for example, Levi’s wasn’t a brand until the 501 was invented. So the Les Paul was created by an artist – by an innovator, an inventor and an artist – and it has stood the