Los Angeles Times

Want employees to come to the office? Pick up their laundry and welcome their dogs

Cafe California eating space at L'Oreal recently opended its second American headquarters located at 888 North Douglas on Tuesday, Oct. 4, 2022, in El Segundo, California.

LOS ANGELES — In L'Oréal's plush new West Coast headquarters in El Segundo, workers are pampered by a concierge who will fill their cars with gas, pick up their laundry, retrieve their dogs from day care or do any other task employees want.

Personal and professional chores are fulfilled for $5 an hour, freeing employees to concentrate on their jobs in a former aircraft factory turned office building that now sports such comforts as a fitness center, restaurant, juice cafe and a cabana-like bar that serves coffee drinks and, depending on the occasion, alcohol.

People work where they wish on the campus, even outdoors, where a park-like setting is served by company Wi-Fi and a vegetable garden grows fare employees can take home. Dogs are welcome inside and out.

L'Oreal's sweet setup reflects a carrot-and-stick approach being used to get people back to the office as pandemic concerns wane among employers. Lure them to work,

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