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  • The Atlantic

    10 Things Elon Musk Should Do

    If he wants to save Twitter, not ruin it
    by David Frum Nov 07, 2022 4 minutes
    Source: The Atlantic

    Twitter is dying before our eyes, and not of natural causes. Its present owner, Elon Musk, is killing it. Ego, impulsiveness, and lack of self-discipline are the proximate causes of its decline. The company is alienating advertisers, shedding valuable users, and attracting the anonymous trolls that Musk supposedly wanted to discourage.

    Is it too late to change course? Here are a few steps that might help.

    1) Hire a proper CEO with relevant business experience.

    Twitter’s new owner a list of goals. He wants the platform to be accurate, to be respected, and to flourish as a business; to support free speech but not impersonation, fraud, or racist

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