rom a small, but intrepid beginning in 1948, HOT ROD magazine has developed into arguably the most recognizable rodding brand on the planet. Along the way there have been a cornucopia of creative people whose input, style and talent have all helped shape the brand. The goal, of course, has always been to incorporate the perfect mix of graphic design, style, photography, edit, and the ever-present advertising. Flipping through a July 1949 issue, barely one year into life, it was easy to see Art Director Al Isaacs was working hard to find the formula of how best to achieve that. One thing was certain, the
