It’s been around a while now—long enough for an update on its relevance and impact on the knife industry. Meanwhile, social media in some ways remains a new frontier for both knifemakers and the market.
It isn’t unusual for those interested in buying an existing knife or commissioning one from a pro to use social media such as Instagram, Facebook and other windows into the lives and work of custom makers. The media provide outreach and information on an unprecedented scale, and custom makers who take advantage of the opportunity to put themselves in front of the buying public take different approaches.
Some use video, others still photos. Some use music, others narration of what the viewer is seeing. Some allow the hum and whir of machines or the ring of the hammer to set the tone and convey the message. The answers to the questions of where and how to apply social media in their work lives vary
